One For The Money - Online Marketing Podcast

Business
For many businesses, search engine marketing (SEM) has become a vital component of creating a successful company. From B2B to e-commerce, when properly implemented, the online marketplace will help companies increase profits, generate leads, create positive brand awareness and much more. Created by integrated online marketing leader, Oneupweb, “One for the Money” (OFTM) is a tongue-in-cheek homage to old time radio, providing an educational and entertaining look at search engine optimization (Author: Oneupweb)
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Recent episodes from One For The Money - Online Marketing Podcast

  • The Slasher
    Published: Apr 29, 08
    The recent economic downturn is causing businesses in every market sector to revisit their current spending plans. No company or department seems immune. Investors and upper management are demanding accountability for every dollar spent. And those that can't provide adequate proof of performance are seeing the deepest cuts. Put simply, it's a potential bloodbath out there - as we'll soon discover in the latest episode of One for the Money, our ongoing podcast drama series.
     
  • Social Suicide
    Published: Jan 30, 08
    The new VP of Sales and Marketing at a data processing company specializing in the industrial lubricant industry, finds himself reluctantly drawn into the social media marketing sphere by the company's long-time PR firm. When questionable photography and self-serving, phony posts start turning up on the company blog, the new VP finds himself on the defensive. Things only get worse when an embarrassing office party video reaches YouTube. Anyone who has ever launched a social media marketing campa
     
  • Useless Pain
    Published: Dec 7, 07
    In the 6th installment of One for the Money, an e-retailer specializing in exotic adventure foods faces some unhappy adventures with a dysfunctional website. As sales plummet, the company president — Bob, of Bwana Bob's Adventure Cuisine—encounters one site usability problem after another. The problems are magnified by the temporary unavailability of the overworked company webmaster. Anyone who's ever had their corporate website perform as it shouldn't needs to hear this podcast.
     
  • Universal Chaos
    Published: Sep 19, 07
    An established online retailer learns some hard lessons about Google's new Universal Search protocols. The company suddenly finds its search positions and online reputation threatened by a techno punk band with a similar name. The band's aggressive promotions and massive viral buzz cause the e-retailer's online sales to drop as search positions fall under the weight of the band's notoriety. Anyone feeling secure about their well-established search positions, or those looking to create some lasti
     
  • Designs On Disaster
    Published: Jul 31, 07
    A growing company finds itself with an out-of-date website and some immediate opportunities to introduce new products to a waiting marketplace. Their choice for website redesign - a quick-fix, in-house solution, or professional outsourcing. They choose the quick fix, with an off-the-shelf CMS package and an in-house team of marketing irregulars. The results provide some costly lessons. Any business considering "minor" design changes to their website needs to listen to this podcast.
     
  • The Poisoned Podcast
    Published: Jun 25, 07
    A corporate directive has a CEO determined to get his company podcast up and running fast. He has two proposals: do it right with people who understand the medium, or do it fast and cheap with an internal team and minimal outsourcing. In this latest One for the Money episode, we learn the real costs of “fast and cheap” -- a required listen for anyone looking to begin podcasting corporately.
     
  • The Paid Assassin
    Published: May 18, 07
    An eager new IT employee volunteers to run his employer’s first paid search online advertising campaign. Without adequate experience and analytics, he misses the telltale signs of click fraud, while committing some common but expensive bidding errors. The results come to a head in a conference room confrontation that resurrects vivid memories for our professional analysts. Good advice for any company looking to advertise online.
     
  • The Dirty Little Secret
    Published: Apr 26, 07
    A mythical manufacturer discovers at its regular board meeting that a routine online search for their website turns up a multitude of trashy sites. The ensuing recriminations and eventual solutions cause a considerable shakeup in management... and fodder for lively discussion for our commentators.