Marketing Over Coffee Marketing Podcast

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This Week in Marketing (Author: John Wall and Christopher Penn)

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Recent episodes from Marketing Over Coffee Marketing Podcast

Published: Sep 10, 08

In this Marketing Over Coffee learn : About Automated A/B Testing, Next Gen Search and Gigadial. All this and more… Show length 23:25 Brought to you by Blue Sky Factory and MarketingProfs 00:32 Blue Sky rolling out some automated A/B testing soon 03:00 Podcamp Philly Wrap-Up - Suki Fuller on Competitive Intelligence, and Inbound Marketing [...]
Published: Sep 3, 08

In this Marketing Over Coffee learn : About Google Chrome, eCommerce, and Virtual Guilds. All this and more…Show length 24:42Brought to you by Blue Sky Factory and MarketingProfs00:32 John Blue intro - Websites meet Dr. Phil - Not exactly Don LaFontaine though01:34 Google Chrome Review - the stakes get higher, better usability, dynamic history homepage, [...]
Published: Aug 28, 08

In this Marketing Over Coffee learn : About Defending Your Name, Photography, and Personal Brand. All this and more…Show length 24:32Listen now: Brought to you by Blue Sky Factory and MarketingProfs00:32 We are looking for sponsors for 2009, Dreamforce has Journey, communities as SEO strategy04:30 Photography for link juice or money07:44 Karl - You can [...]SHARETHIS.addEntry({ title: "Gangsta Chef", url: "http://www.marketingovercoffee.com/2008/08/28/gangsta-chef/" });
Published: Aug 20, 08

In this Marketing Over Coffee learn : About Funnel Analysis, the benefit of being non-profit, and Yahoo Buzz. All this and more…Show length 22:54Brought to you by Blue Sky Factory and MarketingProfs00:35 It’s all about the 80’s ballads, YouTube gets Journey back on track, DVD is still easier to buy02:58 Funnel Analysis, the Rule of [...]SHARETHIS.addEntry({ title: "Don’t Stop Believing", url: "http://www.marketingovercoffee.com/2008/08/20/dont-stop-believing/" });
Published: Aug 13, 08

In this Marketing Over Coffee learn : About the Affiliate Marketing Summit, Software Tools, and Surviving the Conference Crud. All this and more…Show length 23:04Brought to you by Blue Sky Factory and MarketingProfs00:45 Catching the Conference Crud, Chris reports on the Affiliate Summit, the return of Master/Apprentice05:37 John Blue asks about services to manage inbound [...]SHARETHIS.addEntry({ title: "Fighting the Conference Crud", url: "http://www.marketingovercoffee.com/2008/08/13/fi
Published: Aug 10, 08

In this Marketing Over Coffee learn : About PDF Newsletters, kickstarting Social Media Campaigns, and What’s Hot in Gear. All this and more… Show length 23:27 Brought to you by Blue Sky Factory and MarketingProfs 00:35 John is back from vacation and the Trade Show Wars. When should a show floor be open? Put the [...]SHARETHIS.addEntry({ title: "Hot Gear and Trade Show Wars", url: "http://www.marketingovercoffee.com/2008/08/10/hot-gear-and-trade-show-wars/" });
Published: Aug 3, 08

From the MarketingProfs B2B Forum, June 2008: Speaker: Michael Stelzner, Author, Writing White Papers: How to Capture Readers and Keep Them EngagedIt’s time to stop selling and start educating prospects. Numerous studies place white papers at the top of the marketing heap for sought after content. Why? Because good white papers contain valuable [...]SHARETHIS.addEntry({ title: "Weekend Extras #2: Attracting Quality Leads With White Papers with Michael Stelzner", url: "http://www.marketin
Published: Jul 30, 08

In this Marketing Over Coffee learn : About The New Rules of Marketing and PR, Viral Videos, and The NeoVictorians. Live from Podcamp Boston 3! All this and more…Show length 41:54Listen now: Brought to you by Blue Sky Factory and MarketingProfs01:25 Interview with David Meerman Scott05:35 On public speaking and using the ladder approach08:30 How [...]SHARETHIS.addEntry({ title: "LIVE with David Meerman Scott at Podcamp Boston 3", url: "http://www.marketingovercoffee.com/2008/07/30/live-wit
Published: Jul 23, 08

In this Marketing Over Coffee learn : About marketing to the Hispanic Americas, Wordpress Plugins and the Zen of Tradeshows. All this and more…Show length 27:08Listen now: Brought to you by Blue Sky Factory and MarketingProfs00:35 Ricardo talks about Marketing to the Hispanic Americas, Yahoo is big in France07:15 Jeff asks about running a mystery [...]SHARETHIS.addEntry({ title: "The Best Wordpress Plugins", url: "http://www.marketingovercoffee.com/2008/07/23/the-best-wordpress-plugins/" }
Published: Jul 16, 08

In this Marketing Over Coffee learn : About Using Flash, Usability, Analytics and New Media Dashboards. All this and more…Show length 26:51Listen now: Brought to you by Blue Sky Factory and MarketingProfs00:35 Using Flash to track PDFs (Jaymi gets props for work with Vitrium).01:44 Ken asks about using Flash development tools05:13 Jeff talks about Old [...]SHARETHIS.addEntry({ title: "Dance PR Monkey, Dance!", url: "http://www.marketingovercoffee.com/2008/07/16/dance-pr-monkey-dance/" });
Published: Jul 9, 08

In this Marketing Over Coffee: Dr. Allan Weiss, Marketing Profs CEOListen now: Dr. Allan Weiss presents in this recording from the MarketingProfs June 2008 B2B Forum in Boston. From the conference notes:Most companies believe they should be building long term relationships with all their customers. They call these Value-Added relationships, [...]SHARETHIS.addEntry({ title: "Summer Vacation Special", url: "http://www.marketingovercoffee.com/2008/07/09/summer-vacation-special/" });
Published: Jul 3, 08

In this Marketing Over Coffee learn : About Taguchi testing with Google Tools, surveying and some resources on design. All this and more…Show length 25:00Listen now: Brought to you by Blue Sky Factory and MarketingProfs00:32 Google Website Optimizer Tools, A/B testing and Taguchi07:10Avinash Kaushik’s 4Q survey. What is your site supposed to do?09:30 The boffin [...]SHARETHIS.addEntry({ title: "AB and Taguchi Testing", url: "http://www.marketingovercoffee.com/2008/07/03/ab-and-taguch